mktNOW - Digital Performance Agency | Services
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We don’t dabble in digital marketing
We immerse ourselves in it

Our approach is holistic. We’ll look at your website, your marketing and the opportunities available, then work with you to find the best, most cost-effective strategies to achieve your goals.
Platforms

CMS & E-Commerce Systems

Our developers are skilled in the use of many platforms. Your needs will dictate which platform is the most useful for your business.

 

We can work with your existing platform, or help you transition to a platform better suited to your business.

 

The choice of platform is just one of the many elements to be considered as part of your digital transformation.

Organic Marketing

Search Engine Optimisation

We will complete a full technical and content audit of your website. We will then advise on website structure and content based on the most relevant keywords to your business, to maximise user experience and search engine ranking.

 

SEO is continually evolving. It requires and experienced search marketer with current “best practice” knowledge to deliver ongoing and lasting results for your business. 

 

We only utilise “white hat” strategies. You can’t cheat your way to the top of the search rankings, so SEO must form part of a multi-faceted approach. Your site and content will be optimised for user experience – your target audience will want to be engaged by your content, if not, they’ll close the page. We’ll ensure you aren’t making mistakes that could potentially penalise you in the future.

Organic Marketing

Local Search Engine Results

Does your business target local customers? If so, you will already have realised the benefit of improving your site’s visibility in your immediate vicinity.

 

Local SEO is changing. Until recently, it used to be a complete strategy to incorporate location based keywords into your content, for example: “Birmingham restaurant”.

 

Now local SEO also means improving your rankings for search terms that don’t include the location but which are served to a user based on their actual location when searching. Try searching for “toy shop” from your mobile and you will be served with map based results based on where you are right now.

 

We’ll ensure your business is found by customers based on their location, their preferences and also for queries that include location based search terms.

Paid Advertising

Pay per Click

As Premier Google Partners we have a proven and certified track record utilising Pay per Click advertising.

 

Our Pay per Click team creates and delivers profitable paid ad campaigns. Our approach is data-driven but our campaigns are created with artistry! Your ad copy will be engaging and enticing. Your keywords will be scientifically researched. Your bids will be managed to ensure the greatest return at the lowest cost. 

 

If a greater ROI is achievable on other search engines such as Bing, we will set up and optimise these campaigns for you too.

Paid Advertising

Paid Social

Social media is continually evolving. Social ad spend is growing daily. Mobile directed ad spend, and video ad spend is phenomenal.

 

Social media platforms, such as Facebook and Instagram, are where people hang out. They are unique environments for advertisers and is potentially more effective than any other single marketing channel. We say potentially, because this form of marketing must be handled with care, and form part of a total digital strategy. Here’s the tricky bit – the right campaign, targeting the right people, will be very effective. But, as you haven’t necessarily been invited into people’s social hangout space, the wrong campaign, targeting the wrong people could be, at best, a waste of money, and at worst, a branding disaster.

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