Social media is continually evolving. Social ad spend is growing daily. Mobile directed ad spend, and video ad spend is phenomenal.
Social media platforms, such as Facebook and Instagram, are where people hang out. They are unique environments for advertisers and is potentially more effective than any other single marketing channel. We say potentially, because this form of marketing must be handled with care, and form part of a total digital strategy. Here’s the tricky bit – the right campaign, targeting the right people, will be very effective. But, as you haven’t necessarily been invited into people’s social hangout space, the wrong campaign, targeting the wrong people could be, at best, a waste of money, and at worst, a branding disaster.